In 2021, the Resilient Floor Covering Institute and its manufacturing members are taking their exclusive Beautifully ResponsibleTM message to millions of consumers, everywhere. Resilient Flooring is all about Mindful ManufacturingTM and a commitment to sustainable sourcing, designing and manufacturing. It’s also about Living WellTM providing a healthier indoor environment. And Resilient Flooring is Made for LifeTM making it the ultimate in durability, performance and reduced waste. Check out BeautifullyResponsible.com only from RFCI member manufacturers. It’s just the beautifully responsible thing to do!
We are Exclusively Beautifully Responsible:
Mindful ManufacturingTM
We are committed to sourcing, designing and manufacturing resilient flooring in ways that reflect sustainability leadership.
- Leading in environmental health and safety and social responsibility
- Reducing energy, water and waste to meet sustainability goals
- Recycling reclaimed manufacturing materials back into products
- Continually reducing embodied carbon
- Providing product life-cycle impact transparency through Environmental Product Declarations (EPDs)
- Creating designs inspired by nature without depleting limited natural resources, like certain tree species
- Track record of proactively assessing ingredients and removing those of concern
Living WellTM
Wellbeing starts inside, with carefully curated products designed with health in mind. A healthy lifestyle is more important than ever, and resilient flooring delivers a cleaner, healthier interior environment.
- Meets FloorScore® standards for contributing to good indoor air quality and qualifies for Low Emitting Material credits for LEED®, Green Globes® and other sustainable building requirements
- Rigid core products meet Assure Certified™ standards for indoor air quality, performance and durability, and being free from ortho-phthalates and heavy metals
- Provides product ingredient transparency through Health Product Declarations (HPDs) and other tools
- Advanced wear layers reduce cleaning chemical usage
- No adhesives are required in residential settings
- Increases accessibility for those with limited mobility
- Products provide acoustic comfort by reducing noise transmission
Made for LifeTM
Resilient flooring provides families/clients security in knowing their investment is protected with the ultimate in durability and performance – while reducing the amount of waste over the lifetime of their home/building thanks to its long life.
- Stands the test of time and the stresses of everyday life, including waterproof and water-resistant options for those common spills
- Provides advanced scratch protection and resistance to life’s harshest stains, with exceptional performance under heavy traffic
- Perfect choice for active pets in home or office – easy to remove messes, odors and pet hair
- Easy and safe to maintain without using harsh chemicals – protects against the growth of bacteria, mold and mildew
- Today’s flooring formulations reduce future recycling concerns
- Modern installation techniques make flooring easier to replace when the time comes
We are telling everyone about Beautifully Responsible Resilient Flooring:
• Instagram
• Pinterest
• YouTube
Google Display Network
Influencer Campaign
Beautifully Responsible.com
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If you’re a manufacturer and would like to know how you can qualify to be a Beautifully Responsible Resilient Flooring manufacturer, contact RFCI today.