Promote the resilient flooring industry and product category.
Position the resilient flooring industry as being environmentally responsible through voluntary product and industry programs that support safe, healthy, and sustainable environments.
Engage in advocacy with governmental and non-governmental entities regarding initiatives that may positively or negatively impact the resilient flooring industry.
Establish and maintain an effective membership development program for Associate and Regular members.
Educate those who impact the perception, specification, sale and installation of resilient flooring products.